At the intersection of music, technology, fashion, and film, you’ll find a band as innovative as they are addictive, as experimental as they are exhilarating, as bold as they are insightful. They’re called The Unfits, and they’re here to remind you that, with a little faith and a whole lot of work, anything is possible.
“This band is a call to embrace your uniqueness, your eccentricities, your imperfections,” says frontman El Seuño, who co-founded the group along with multi-instrumentalist/producer Eric Scullin, Dimitri Farougias and Christian Hogan. “You don’t need to fit in to make your dreams a reality. All you need to do is believe in yourself and not have a Plan B.”
It was that unshakable belief that propelled El Seuño from the streets to the studio in the first place. Homeless during his teenage years, he found purpose in music, teaching himself a variety of instruments and eventually working his way up to writing and collaborating with rap icons like Royce da 5’9” and Wu-Tang Clan’s RZA. While The Unfits certainly wear their hip-hop influence on their sleeve, the LA band’s brand of lush, alternative pop has more in common with the likes of The Weeknd or SAINt JHN, mixing indie rock energy and R&B swagger with progressive house drive and a slick electronic sheen. Produced by Emile Haynie (Kanye West, Lana Del Rey), the group’s debut single, “Satisfy Me,” is a prime example, a thoroughly modern meditation on 21st century malaise fueled in equal part by the raw emotional power of El Seuño’s vocal delivery and the rich, textured atmosphere of Sullin’s hypnotic instrumental arrangement.
“I originally wrote that song with just an acoustic guitar,” explains El Seuño. “I try to always start with just a guitar or a piano when I’m writing because I figure if people can connect with a song in a stripped-down setting, then they’ll connect with it when it’s all decorated with production, too.”
Released in 2019, the track was an immediate hit, garnering more than a million streams on Spotify alone. El Seuño directed an adrenaline-pumping video for the tune, as well, drawing on his background as an avid skydiver and extreme sports enthusiast to capture jaw-dropping footage on three different continents with a collection of friends and influencers who boast a combined 18 million followers online. With nods to Ridley Scott and Christopher Nolan, the immersive sci-fi production features everything from human-robot hybrids and mechanical giant squids to Ukrainian rocket launchers and Tahitian tiger sharks, as it questions our understanding of reality, suggesting that our lived experiences may be nothing more than simulations implanted into our brains by sophisticated AI.
“Technology gets placed at odds with art a lot of the time because art is supposed to be just this pure, emotional thing, and we think of tech as being rigid and analytical,” says El Seuño. “But the truth is that they’re really connected, and the influence flows both ways. Our live show is going to feature all these high tech elements, all these lights and projections and 4d cinematic artworks we’ve directed. We want our concerts to take you on a journey.”
For The Unfits, that journey includes every element of the performance, right down to the clothes on their backs, which often exude a dark, dystopian air that blends high fashion with apocalyptic futurism.
“Everything we do has intention behind it,” El Seuño says. “The music, the visuals, the fashion, it’s all part of the DNA of this band.”
Even the name El Seuño comes loaded with meaning. Spanish for “The Dream,” it hints at both its namesake’s remarkable rise and the distinct possibility that nothing in this life is real. Perhaps we’re all characters in the same collective hallucination; perhaps we’re all part of some intricate digital simulation. Either way, The Unfits’ message is clear: dream it, then go do it.